1 Your website needs to be accessible to Google
Google must first be able to discover, access, and understand your website — with a clean technical foundation, working pages, and navigation search engines can follow.
- Search-engine-accessible pages
- Crawlable internal links
- Proper page responses
- Logical website structure
- Search-friendly URLs
- XML sitemap support
- Appropriate robots.txt configuration
- Canonical URLs where required
- Proper redirects
- Mobile-friendly design
- Secure HTTPS hosting
If Google cannot properly access a page, everything else you do for SEO becomes significantly less useful.
2 Create content for people first
One of Google’s most important recommendations is simple: build useful content for people. Your website shouldn’t exist simply to insert keywords into pages.
A strong website explains what you do, where you do it, who you serve, why someone should choose you, what makes you different, and what the visitor should do next.
Helpful, original, and relevant content gives search engines more information about your business while creating a better experience for visitors.
3 Use the words your customers actually search for
The words and phrases people use when searching for your services should appear naturally in important areas of your website:
- Page titles — clearly describe the subject of each page
- Headings — descriptive headings that explain the content below
- Page content — write naturally about products, services, locations, and expertise
- Image descriptions — ALT text helps search engines and accessibility
- Links — descriptive links instead of vague “click here” text
The objective isn’t to repeat keywords dozens of times — it’s to make the subject and purpose of every page unmistakably clear.
4 Make your website easy to navigate
Search engines discover websites much like people do: by following links. Important pages shouldn’t be hidden several layers deep.
A logical structure connects related pages — for example:
- Home → Services → Website Development
- Home → Services → Web Hosting
- Home → Locations → Nanaimo
- Home → Articles → Website SEO Guide
Good internal linking helps visitors explore your site while helping search engines discover and understand your content.
5 Give every important service its own content
One common mistake is trying to explain an entire business on a single page. Important services deserve enough information for visitors and search engines to understand them.
Instead of one paragraph mentioning website development, hosting, SEO, and mobile apps, a stronger site might include dedicated pages for:
- Website Development
- Website Hosting
- Search Engine Optimization
- E-Commerce Development
- SPA/PWA Mobile Apps
- Real Estate Websites
Each page creates another opportunity to answer a specific search and demonstrate expertise.
6 Optimize your images
Images matter — but poorly implemented images hurt both performance and search visibility. Modern websites should consider:
- Proper image sizing
- Modern image formats
- Image compression
- Descriptive filenames where appropriate
- Meaningful ALT descriptions
- Responsive images
- Lazy loading where appropriate
Great visuals without unnecessarily slowing down the website.
7 Use structured data where appropriate
Structured data provides machine-readable information about what content represents — businesses, organizations, products, articles, events, breadcrumbs, FAQs, real estate, reviews, people, and more.
It can make certain content eligible for enhanced presentation in search results when supported by Google. It isn’t a shortcut to higher rankings, but it helps search engines better understand your site.
8 Website performance matters
Visitors deserve a fast, stable, usable experience — including page load, mobile performance, layout stability, JavaScript, images, server response, accessibility, security, and modern web standards.
A beautiful website that performs poorly can frustrate a potential customer before they ever read your message. LOCORA considers both design and technical performance.
9 Mobile isn’t optional
Customers increasingly visit from phones and tablets. A modern website should adapt correctly — with usable navigation and buttons, readable text, simple forms, properly sized images, and solid speed.
We treat mobile functionality as part of the website — not an optional extra.
10 Make important information clear
Search engines shouldn’t have to guess what your company does — and neither should your customers. Your website should clearly identify:
- Business name
- Services
- Service areas
- Contact information
- Hours where applicable
- Products
- Locations
- Expertise
- Policies
- Company information
11 Keep your website healthy
Launching isn’t the end. Pages change, links break, search engines evolve, and businesses grow. Strong websites are reviewed for broken links, indexing issues, performance, visibility, technical errors, outdated content, security, mobile usability, structured data, and search accessibility.
12 Avoid search engine shortcuts
Google’s spam policies cover techniques meant to manipulate results. A sustainable strategy avoids keyword stuffing, hidden text, low-value auto-generated pages, misleading redirects, link manipulation, copied or scraped content, and pages created primarily to manipulate rankings.
SEO shouldn’t be about tricking a search engine. It should make your website easier for both people and search engines to understand.
The LOCORA approach
When we build a website, we’re not simply asking “Does it look good?” We’re also asking:
- Can search engines access it?
- Can they understand it?
- Is the website fast?
- Does it work properly on mobile?
- Is the content structured correctly?
- Does each important service have enough information?
- Are pages connected logically?
- Can visitors quickly understand what the business offers?
- Is the website built using current web standards?
Because today, a website needs to do considerably more than simply exist.
Built for people. Structured for search.
Great Design + Useful Content + Search Visibility + Performance + Accessibility + Modern Technology
Our approach incorporates principles from Google’s publicly available Search Essentials documentation — technical accessibility, people-first content, crawlable architecture, and search best practices.
Meeting these recommendations does not guarantee rankings or inclusion in Google Search — no legitimate website provider can guarantee that — but it gives your website a strong technical and content foundation from which to compete.
Your website should look great.
But underneath the design, it should be built to be discovered.